What is Fairway Social Sales?

Fairway Social Sales is a free live education series taught by Ashley Caronna, Fairway's National Business Development & Social Media Manager. Current classes cover using Claude AI as a back-office co-worker for real estate and creating video content fast with Instagram's Edits app.

Who can attend the classes?

The classes are built for real estate agents, and Fairway loan officers hold the invites — they can forward registration to their agent partners. Both classes are free and held live on Zoom.

What classes are offered?

Registration is open for ManyChat made Simple, live on Zoom September 23 at 11:00 AM CST. Sessions taught so far: Become the Local Guide; Meet Claude — Your AI Co-Worker for Real Estate; How to Become Searchable in the AI Era; and From Clips to Content — Using EDITS to Create Content Faster.

Fairway Social Sales · with Ashley Caronna

The most visible pro usually wins.

Live classes for real estate agents — and the loan officers who invite them — on putting AI to work in your back office and making video content without overthinking it. Taught by the person who does this for Fairway nationally.

📅 Save my seat Meet Ashley

Free · Live on Zoom · Built for LOs & their agent partners

A text every top LO wants to get 👇

ok, your content lately?? 🔥 the market update video got sent around our whole office. what changed?

Read 2:14 PM

Two words: Ashley Caronna. She runs Fairway's Social Sales classes — there's one for agents too. Sending you this month's invite 🎟️

Which one are you?

Then you hold the invites — the September class is open now. Forward the registration link, look brilliant. 👉

See the classes →

Live classes taught so far

States where Fairway lends

Years building relationships

Free for Fairway LOs & their agents

Ashley Caronna, National Business Development & Social Media Manager

📍 Phoenix, Arizona

Your instructor

Meet Ashley Caronna

Ashley is Fairway's National Business Development & Social Media Manager — the person behind the national playbook for how Fairway loan officers show up online, build a brand, and grow business through relationships instead of cold outreach. She teaches, coaches, and speaks across the country, from Fairway's Elevate events to industry stages.

"It's not just inspiration — it's practical guidance designed to help you grow your brand, build meaningful relationships, and move your business forward in a way that feels authentic and effective."— Ashley, on what her teaching is about

More about Ashley See the classes

The curriculum

The September room is open.

ManyChat made Simple goes live September 23 — and here's what the last four rooms covered.

💬 For Real Estate Agents

ManyChat made Simple

🔴 September 23 · 11:00 AM CST · Registration open

Set up ManyChat, connect it to Instagram, and build a simple comment-to-DM automation for a real social post — plus how the free version works, when upgrading may make sense, and how automation turns social engagement into more meaningful conversations.

Set up ManyChat and connect it to your Instagram account
Build a simple comment-to-DM automation for a real social post
How the free version works — and when upgrading may make sense

📍 For Real Estate Agents

Become the Local Guide

✓ Held August 26 · 11:00 AM CST

Build a practical hyperlocal content strategy using neighborhoods, local businesses, restaurants, events, and everyday community life — and connect it all back to your real estate expertise in a way that feels natural and useful.

Identify the types of local and real estate content consumers want to follow, save, and share
Turn your knowledge of neighborhoods, businesses, events, and lifestyle into valuable content
Connect community-focused topics back to your real estate expertise

See what you missed →

🤖 For Real Estate Agents

Meet Claude: Your AI Co-Worker for Real Estate

✓ Held July 15 · 11:00 AM CST

How Claude supports the backend of your real estate business — not just content creation. Set it up once so it understands your market, your voice, and your workflow, then put it to work.

Set up and personalize Claude so it understands your business, market, voice, and workflow
When to use Claude vs. ChatGPT — and how each tool supports different tasks
Connectors that streamline calendar prep, document review, file organization, and weekly planning

See what you missed →

🔎 For Real Estate Agents

How to Become Searchable in the AI Era

✓ Held June 17 · 11:00 AM CST

Consumers aren't searching the way they used to — they're asking ChatGPT, Instagram, TikTok, YouTube, and Google who to trust. This session breaks down how AI is changing search, what SEO and AEO mean for real estate professionals, and how to show up where consumers are actually looking.

How buyers and sellers are using AI and search tools to find real estate professionals
What makes content more visible, searchable, and discoverable online
Practical strategies to become the trusted answer when consumers have real estate questions

See what you missed →

🎬 For Real Estate Agents

From Clips to Content: Using EDITS to Create Content Faster

✓ Held May 27 · 11:00 AM CST

A follow-along workshop: you'll actually create something during the session. Learn to quickly turn everyday moments into content using Instagram's Edits app.

How to navigate the Edits app and use templates to create content faster
A simple, repeatable way to build a video from start to finish
How to turn everyday moments into content without overthinking it

See what you missed →

🎟️ September 23: ManyChat made Simple — register free →

Why this works

Social isn't the goal. Sales is.

Nobody needs another lecture about "posting consistently." These classes are about the part that actually pays: turning visibility into conversations, conversations into relationships, and relationships into closed business. Practical, current, and specific to mortgage and real estate.

You don't need 10,000 followers. You need clarity, a sustainable rhythm, and the courage to put your expertise where your future clients are already scrolling.

Agents: start here →

I don't have time to become an influencer 😩

Good — that's not the assignment. One hour a month in class, a simple weekly rhythm, and content that sounds like you. That's the whole system.

Next up: ManyChat made Simple.

Free, live on Zoom September 23 at 11:00 AM CST, and registration is open right now. Whether you originate loans or sell homes — this is the room to be in.

📅 See the classes Invite an agent partner